It’s interesting that this latest survey from Mochi Media reinforces the still nascent world of in-game microtransactions. Imagine traveling across the United States, and requiring a different currency (and getting a different exchange rate) at every stop along the way… not an efficient market.
Bill Mechanic (source)
Data Visualization: Stories for the Information Age
Paul Graham (via Bijan Sabet)
If only to defy graying hair, umpteen new babies and members dispersed across the country, FANNY PACK X has kicked off once again in what marks its most technological, protracted, and sober draft to date.
Adrian Peterson (RB MIN)
Maurice Jones-Drew (RB JAC)
Matt Forte (RB CHI)
Andre Johnson (WR HOU)
Drew Brees (QB NO)
Tom Brady (QB NE)
Larry Fitzgerald (WR ARI)
Peyton Manning (QB IND)
Randy Moss (WR NE)
Michael Turner (RB ATL)
After ROUND 3 it quickly becomes obvious that my player knowledge is still drawn from days wasted playing Madden ‘96 on SNES… on a related note, Dan Marino has since retired :(
Despite my distaste for the V-word, I am resigned to give the people what they want, and humbly submit — in preparation for your coming boardroom brainstorm — these 10 infallable steps to “going viral”:
- Be exceptional
- Be extraordinary
- Be strange
- Be special
- Be unprecedented
- Be inimitable
- Be rare
- Be unparagoned
- Be singular
- Be peerless
Yep - that’s it… 10 randomly chosen synonyms for the word “unique”. Total bullshit, sure; but I’d argue it’s closer to the truth than the volumes of non-sense that have been granted to the reigning champion of advertising lexicon, AND you’ve just saved hours of reading, conference panels, and distraction.
“Viral” is not a tactic… it is, at most, a symptom of being undeniably remarkable, lucky and smart all at the same time. Considering luck resides in the frugal grasp of serendipity, I suppose this list is unsurprisingly as inconclusive as its peers.
I leave you then, with the time saved above, to be remarkable, smart and focused.
I’ve been reading Spencer Ante’s Creative Capital: Georges Doriot and the Birth of Venture Capital (Amazon) whenever I get a chance to breathe - which hasn’t been often lately. Doriot’s story is a fascinating one for anyone interested in business, and Ante has been blogging some of his notable quotables (“suck it Trebek!”) for a while on the book’s blog.
This one caught my eye recently:
“A real courageous man is a man who does something courageous when no one is watching him.” — Georges Doriot
Like many things about this man, there’s little glitz to the substance - it’s simply factual, universal truth. I would further argue that you can replace “courageous” with almost any other adjective and it would hold up: honorable, genuine, ambitious, evil, loving, hard-working, the list goes on.
The point is this: anyone can look/act good under the glare a spotlight… people always act when the boss is looking, politicians kiss their wives when the cameras roll, and people will go to unimaginable lengths to do good for a stadium of onlookers; but it’s when there is no spotlight, no charade, no “thank you” at the end of the act that people’s root self is genuinely expressed.
This is not new, novel or particularly insightful — it’s simply factual, universal truth to live by. I would think the world a better place if assholes would simply be assholes all the time, regardless of circumstance - at least then you know.
Given that Twitter is currently reigning as the virtual watercooler for everything from world events to daily minutia — every #hashtag an artifact for future archeologists to unscramble — you have to wonder: if only Ev and company had come up with this just a few hundred years earlier, what 140-character gems might we have gleaned from our forefathers?